Community Engagement & Marketing CoordinatorCompany: Conservancy of Southwest Florida
Date Posted: May 10, 2018
Job Title: Community Engagement and Marketing Coordinator
Department: Marketing and Communications FLSA Status: Exempt
Reports To: Director, Marketing and Communications
PURPOSE OF JOB:
- The Community Engagement and Marketing Coordinator works within the Department of Communications and Marketing to develop strategies to engage and recruit a coalition of engaged community members through community outreach, events and activities. The coordinator works externally to build strong strategic relationships and community partnerships to encourage community participation in Conservancy endeavors and activities. Coordinates and develops annual outreach plans; maintains and develops relationships with collaborative partners. Builds and maintains tracking system to gauge engagement and support.
- Supports Department of Marketing and Communications responsibilities including but not limited to, writing press releases, maintaining reporter database, updating community calendars, supporting social media and digital updates, proofreading, facilitating media interviews as appropriate, recommend advertising placement and evaluation of ad buys, take photos as needed and maintain photo/video database.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
- The Community Engagement and Marketing Coordinator coordinates the Conservancy’s annual and long-term strategies focused on acquisition of new members, donors and supporters, contributing to Conservancy’s attendance, membership and revenue goals and helping to build a dynamic constituency of engaged supporters.
- Cultivate community interest by attending (and when appropriate, speaking at) local and regional events, activities, meetings, including, but not limited to social service clubs, HOA’s, golf/tennis clubs, concierge groups, chamber meetings, etc. in the 5-county area.
- Must be available some early mornings, nights and weekends to attend events and/or give presentations on behalf of the organization.
- Develop an understanding of Conservancy mission, programs and revenue generating offerings with a goal of securing community involvement. This includes but is not limited to growing: Nature Center visitation, Conservancy memberships, volunteers, event attendance, kayak rentals and Good Fortune II eco-cruises. The coordinator works collaboratively with fellow team members to support all marketing, communications, community outreach and philanthropy efforts within the organization with a special focus on community engagement.
- The Community Engagement Coordinator will achieve strong growth in acquisitions, awareness and retention. Will serve as a public face on behalf of the organization; will be comfortable with public speaking and presenting. Will develop and implement programs and events to build awareness, grow membership, increase engagement and loyalty. Conduct ongoing market research to continually improve the organizational offerings.
- Work closely with the Marketing and Communications team on all membership materials to ensure there is appropriate and consistent use of Conservancy brand.
- Work closely with the Development and Marketing and Communication teams on strategies for the acquisition and retention of new donors and members.
- Identify and suggest strategies for continuous system and process improvements to create the best guest experience and an efficient work environment.
- Working with the Development and Marketing and Communications team to support organization’s efforts for concept, scheduling and execution of supporter acquisition and renewal via direct response channels (direct mail, digital and social media), including overall strategy, audience segmentation, testing and, and results reporting and analysis, in partnership with the Membership and Marketing teams.
- Ensures that key information is tracked and can be strategically used to drive engagement and growth in member/donor/activist constituencies.
- Works closely with the Development team to identify members who may be major gift prospects, key volunteers or possess other special skills which could be advantageous to the Conservancy and its mission.
- Monitors progress of budgeted revenues/expenses.
- Sets, executes, evaluates and reports weekly progress toward membership acquisition, renewals, upgrades and annual support, volunteer recruitment, Good Fortune II ridership and Kayak rentals.
- Works in the Welcome Center on a regular basis to understand, support and analyze guest services and membership sales in that area. Helps evaluate impact of advertising and marketing on attendance and sales of Guest Services activities (Good Fortune, Kayak rentals, etc.)
- Supports public relations work including press releases, calendaring events and supporting media on site.
- Assist with Development and Marketing Events, as appropriate.
- Maintain a positive customer service demeanor at all times.
- Strong writing, editing and proofreading skills.
- Strong public presentation skills.
- Adhere to the AFP Donor Bill of Rights.
- Other duties related to the goals of the Department of Marketing and Communications as assigned.
- Bachelor’s degree or equivalent, with 3-5 years of progressively responsible direct mail, digital and email marketing experience, ideally with a membership and/or annual fund program.
- Experience in public-facing role preferred.
- Demonstrated knowledge of methods, practices and procedures for acquiring, growing, retaining and upgrading membership and annual support across channels.
- Demonstrated ability to take primary responsibility for diverse number of projects and to complete them in a timely manner with limited supervision.
- Ability to think strategically, and to anticipate and orchestrate next steps.
- Excellent computer skills, including working knowledge of Microsoft Office; Raiser’s Edge experience preferred.
- Superior written and verbal communication skills.
- Ability to initiate and build relationships with supporters.
- Ability to maintain the highest standards of professional conduct and integrity and exhibit mature judgment, discretion and professionalism in researching and communicating information
- Ability to work effectively with a diverse group of staff in a team environment.
- A passion for protecting the environment and advancing the mission of the organization.
The above statements describe the general qualifications required to perform the job and the general nature and level of work performed - not a complete list of duties - additional responsibilities may be assigned by management.
EDUCATION AND/OR EXPERIENCE:
Bachelor's degree (B. A.) from four-year college or university, plus three to five years related experience as a marketing, membership, or fundraising professional and/or training; or equivalent combination of education and experience.
SKILLS AND ABILITIES:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Ability to read, analyze and interpret the most complex documents. Ability to respond effectively to the most sensitive inquiries or complaints. Ability to write speeches and articles using original or innovative techniques or style. Ability to make effective and persuasive speeches and presentations on controversial or complex topics to top management, public groups, and/or boards of directors.
- Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.
- Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
OTHER SKILLS AND ABILITIES:
CERTIFICATES, LICENSES, REGISTRATIONS:
- Valid driver’s license and good driving record.
PHYSICAL, DEMANDS AND WORK ENVIRONMENT:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Physical demands: While performing the duties of this Job, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms and talk or hear. The employee is required to stand and walk. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision and distance vision; ability to adjust focus.
Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. The noise level in the work environment is usually moderate.